New logo and updated identity for EyeSiteView
Our strong purple brand colours and typography are now accompanied by a fresh new logo.
The design goal has been to provide a step beyond the stylised eye of the original logo with something more crisp and smart whilst still embodying the core themes of the services and the brand name.
The logo now features a dynamic shape of 2 rotating contours (conveying the 360 view and rotation of our explorations) forming the familiar eye shape where they meet.