Ashwood Homes partners with EyeSiteView to digitise their home buying journey
Client: Ashwood Homes
Development: Yews Farm, Spalding
Service Delivered:
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Vantage Interactive Sales Centre Platform
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New Homes Hub
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Active Siteplan
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13 Virtual Showhomes with Interior Upgrade Options
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Exterior Flythrough Animation
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House Type CGI
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Streetscene CGI
The Situation
With over 25 years of experience, Ashwood Homes has established themselves as a trusted and reputable developer in South Lincolnshire, renowned for building high-specification homes and providing exceptional customer care. Their ongoing commitment to quality and community development has made them a leading choice for home buyers in the region.
Chloe King, Sales Manager at Ashwood Homes, set out with a clear ambition to fully digitise the sales journey both online and within the sales centre for their flagship development, Yews Farm in Spalding.
Recognising the evolving expectations of today’s homebuyers, Chloe aimed to not only enhance the customer experience but also streamline the entire sales cycle. From plot management to marketing and reservations. By integrating advanced digital sales tools, she reinforced Ashwood Homes’ commitment to customer-centric service and innovation throughout the home-buying journey.
Key aims of the project included:
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Digitise the home-buying experience, from start to finish
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Provide buyers with a comprehensive experience from day one.
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Drive engagement and exploration to every housetype.
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Enhance buyer’s experience and confidence.
Streetscene CGI for Yews Farm, Spalding
The Solution
At the heart of every successful project is a deep understanding of our client’s vision, and with Ashwood Homes, that vision was clear from the outset. Chloe King and her team were focused on creating a fully digitised, customer-first experience that would set a new benchmark for Yews Farm and future developments.
Ashwood aimed to give buyers more than just information, they wanted to provide clarity, confidence, and control at every step of the journey. From interactive exploration online to intuitive, tech-driven tools in the sales centre, our goal was to bring their ambition to life across every channel.
Together, we delivered a comprehensive suite of digital solutions, from Virtual Showhomes to an Active Siteplan, Flythrough Animation, CGI Imagery, New Homes Hub CMS and Vantage, the central hub of their sales centre.
Each tool plays a role in making the home buying process more engaging, more transparent, and more efficient for both buyers and their sales team.
Install of Vantage Platform at Yews Farm
Digitising the Sales Centre with Vantage
At the core of Ashwood’s digital transformation was Vantage, our interactive, end-to-end digital sales centre platform. Installed at Yews Farm, Vantage digitises the entire customer journey within the sales centre, giving Ashwood Homes a powerful tool to streamline and capture their customers’ buying journey on-site.
Key features of Vantage at Yews Farm Include:
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A fully interactive site plan that allows sales teams and buyers to explore plot availability, house types, floor plans and internal virtual tours.
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Integration of 13 fully staged Virtual Showhomes, enabling buyers to step inside every home available on-site before it’s been built. Buyers can also visualise kitchen and bathroom swatch options for each house type whilst exploring the homes they are interested in.
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Ability to favourite, save and download a personalised PDF brochure of their property search on-site, allowing buyers to revisit their preferences from home.
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Compare house types and floorplans side-by-side.
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Explore the local area, amenities, schools and places of interest.
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View Flythrough animation and CGI gallery of the completed development, providing home buyers with a complete view of their future home from day one.
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A seamless, touchscreen-enabled interface that guides customers through the decision-making process with clarity and ease.
Whether walking into the Sales Centre or re-visiting remotely after your appointment on-site, Vantage ensures that every buyer at Yews Farm gets a consistent, personalised experience, building confidence and removing friction from the process from day one.
“It’s a game changer. Clients and staff alike love it!”
Chloe King – Sales Manager at Ashwood Homes
Centralising Sales & Marketing with the New Homes Hub
Previously managing plot data and pricing manually, the team at Ashwood Homes saw the need for a more streamlined, centralised system that would make plot management easier.
To support this, they adopted our New Homes Hub, a powerfull all-in-one CMS and CRM built specifically for property developers.
For Ashwood, the New Homes Hub provides Chloe and her team with full control over pricing, plot data, and housetype availability, all managed from a single, centralised system.
New housetype can be released, prices updates, and plot statuses changed instantly, with the option to feed this data directly into the Ashwood website via API, ensuring accuracy and real-time updates across all customer-facing platforms.
Bringing homes to life with digital sales tools
With 98% of home buyers starting their search online, Ashwood Homes invested in a sales expereince that seamlessly translates across every channel, from web, portals to the sales centre. By creating a fully connected journey, they have empowered buyers to engage with the development at every stage, offering a comprehensive property search expereince and enabling the team to capture and qualify leads more effectively, both digitally and in person.
As part of this unified approach, Ashwood Homes introduced a suite of interactive and immersive visual tools.
Ashwood Homes Virtual Showhomes
All 13 house types at Yews Farm were digitally brought to life through CGI Virtual Showhomes, allowing buyers to explore layouts, scale, and available upgrades, long before the homes are built.
Unlike traditional photographic tours, these CGI digital twins offer developers far greater flexibility while delivering a similarly immersive experience. Buyers can move freely through each home, view optional upgrades, and even toggle furniture on and off to visualise the space in different ways.
Yews Farm Active Siteplan
Traditionally, site plans are presented as static 2D layouts, offering limited context and requiring buyers to interpret a lot from very little. Ashwood Homes replaced this with an interactive Active Siteplan, available both online and in the sales centre via the Vantage platform. This tool transforms a flat plan into a visually rich and intuitive experiece, allowing buyers to navigate the development in in 3D.
From any device or touch screen, buyers can explore plot availability, price, orentation, and how each home sits in relation to neighbouring properties. Beyond just visual, the siteplan becomes a powerful source of information.
Real-time availability, house type filters, key plot data and tours are all easily accessible, enabling faster decision-making and deeper buyer engagement.
Flythrough Animation, Steetscene CGI & Housetype CGI
To round out the digitial experience, Ashwood Homes received a collection of photorealistic CGI imaagery and cinematic flythrough animation. These assets will be used across their website, integrated into Vantage, and feature in social media campaigns, brining their development to life and capturing buyer interest at every touchpoint.
