Using Flythrough Animations to sell off-plan
Client: William Davis Homes
Development: Prince’s Place
360 Virtual Tour
Active Siteplan & Floorplan
Housetype & Streetscene CGI
A longstanding client of ours William Davis Homes are one of the UKs biggest housebuilders, and have recently finished the final phase of their new development, Prince’s Place. Their work has always been driven by strong family values and understanding, something which can be seen all the way through their building process. From their friendly sales team all the way down to the fine details of the build that make every house a home.
In order to showcase this element of their developments, the EyeSiteView toolkit is essential to realising the site for potential buyers, and selling their dream home, not just a house.
William Davis wanted to showcase the end result before it was built so that prospective buyers could build an emotional connection to the houses, driving them to purchase off-plan.
Key aims of the Prince’s Place project:
- Realise and showcase the final development in order to create emotional attachment and drive pre-build sales.
- Offer prospective buyers an engaging way to explore properties online.
- Create a fully immersive & interactive online version of the development.
- A virtual marketing toolkit that can be utilised by the sales team to drive pre-build sales.
The key to providing an accurate representation of the lifestyle and atmosphere of Prince’s Place was to create a 3D animation of the site. This allows prospective buyers to be transported to the site to experience the lifestyle and imagine themselves living there, creating an emotional attachment to the site, and thus allowing for sales before the build has even begun.
Housetype & Street Scene CGI
360 Virtual Tours & Virtual Showhomes
Active Site Plan
The EyeSiteView toolkit has become a vital part of Williams Davis Homes marketing strategy. All of these elements used in conjunction with each other totally realise the development for potential buyers, and drive sales from the earliest possible stage.