Using Digital Property Marketing to Sell Off-Plan
“The EyeSiteView tech is precisely the injection of digital-first thinking our marketing approach needed. With the virtual tour and virtual showhome, we’re getting customers engaging with a property that hasn’t even been built yet! It’s an essential tool for any modern housebuilder. Highly recommend Tony and team”.
Sam Starling – Marketing Manager
Client: William Davis Homes
Development: Skylarks
Services delivered:
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Virtual Showhomes
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360 Virtual Tour
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Active Siteplan
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Housetype & Streetscene CGI
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Vantage Air
The Situation
William Davis Homes has been building houses for over 89 years and are one of the UK’s biggest housebuilders. They embody everything the modern housebuilder needs, vast experience in building quality new homes but an appetite to evolve with the requirements of the modern buyer.
Only a 5-minute drive from Chesterfield, Skylarks is a development nestled in the Derbyshire countryside. William Davis wanted to invest in a digital toolkit that drives engagement from their increasingly digitally-savvy customer base.
William Davis’ Key aims of the Skylarks project:
- Open the door for earlier off-plan listing sales.
- Offer their clients a way to explore and comprehend William Davis properties online.
- Create a fully immersive & interactive digital twin of the proposed development, including all different types of homes.
- Provide the sales team with a set of digital marketing tools that have been optimised for usage on the website and sales centre.
The Solution
For their website and sales centre, EyeSiteView created an immersive and interactive digital visualisation bundle using a full-scale CGI replica of the Skylarks development. This unlocked off-plan engagement and buyer interest all before the full development had been constructed.
Services included:
- 3D Active Site Plans
- 360 Virtual Tours
- Virtual Showhomes
- Housetype & Streetscene CGI
3D Active Site Plans
Customers browsed available homes and real-time pricing by logging onto the Skylarks active site plan from their home (on their PC, tablet, or smartphone).
Before having a closer look with a Virtual Tour, Skylarks buyers can quickly filter the site plan by pricing, bedroom count, availability, and more using configurable filters.
360 Virtual Tours & Virtual Showhomes
Customers can explore the entire development just like Google Streetview and jump inside any house.
Additional information about each property is accessed via hotspots on the front doors. Want to see more? Take a tour inside the property to better understand the property layout and key features.
Each Virtual Showhome allows customers to interact with the property, fostering an emotional attachment to the listing as they begin to imagine themselves living there.
Housetype & Street Scene CGI
Vantage Air
Vantage Air is the best of both worlds, it brings together all the EyeSiteView tools such as virtual tours, active site plans, street view and more, directly into the sales centre. Customer who were viewing Skylark property from home, are then able to pick-up where they left off when they visit the physical sales centre.
William Davis found this blend of physical and virtual extremely effective at driving engagement at the Skylark development. An interactive sales centre, is an effective sales centre.
Now an integral part of William Davis’ marketing strategy, customers can easily teleport themselves into their potential new home directly from the William Davis website and begin to imagine themselves living there.
Customers can also continue their journey by visiting the Skylarks sales centre.
“The EyeSiteView tech is precisely the injection of digital-first thinking our marketing approach needed. With the virtual tour and virtual showhome, we’re getting customers engaging with property that hasn’t even been built yet! It’s an essential feature for any modern housebuilder. Highly recommend Tony and team”.
Sam Starling – Marketing Manager
Now more than ever, the modern house buyer needs to be catered for with a digital-first marketing approach. Get in touch today to arrange a demo with the EyeSiteView team.