Hive Homes Case Study
Hive Homes Launches First Interactive Touchscreens within Sales Centres
Client: Hive Homes
Developments: Hive Homes
Sale Centre Touchscreen Delivered Featuring:
- Vantage Interactive Sales Centre Platform
- Active Siteplan
- Side-by-Side House Type Comparisons
- Personalised Favourites
- Digital Take Home Experience for Buyers
The Next Chapter In Hive's Digital Journey
Earlier this year, Hive Homes took the smart, measured approach to digital transformation.
Rather than overhauling everything at once, they started online, introducing interactive tools on their website that let buyers explore developments like Roedeer Gardens in engaging, intuitive ways. It was about testing, learning and building confidence in their new sales strategy without disrupting their existing workflows.
And it worked. Buyers loved it.
So when it came to launching the sales centre at Roedeer Gardens, the path forward was clear.
Bring that same digital engagement into the physical space where buyers make their biggest decisions.
Not as a replacement for the personal touch, but as a powerful tool to enhance and personalise it.
Why Sales Centres Matter
Let’s be honest, in an increasingly digital world, it is tempting to think the physical sales centre is becoming less relevant. But here’s the thing, for many homebuyers, especially those making one of the biggest purchases of their lives, that in-person visit is still crucial. It’s where uncertainty can turn into confidence. Where casual interest can become genuine commitment.
The challenge within traditional sales centres is that sales teams often rely heavily on static brochures, printed 2D site plans, and a lot of “imaging this will be here” conversations. For off-plan developments, that can be a tough sell.
Hive Homes saw an opportunity to change that.
Having already proven that digital tools were driving early engagement from buyers online, the natural next step was clear – bring that same interactive, intuitive experience into the sales centre itself.
“Buying a home is the biggest purchase most people ever make, but traditional off-plan sales often leaving buyers feeling unsure. We wanted to change that and to give our customers visually stunning, interactive tools that help them picture their future home with confidence.
The process with EyeSiteView has been seamless, their tools have added bags of interactivity to our website, helping buyers connect with our development long before they step foot on site”.
Vicky May – Sales Director – Hive Homes
Digitising Roedeer Gardens with Interactive Touchscreens
At Roedeer Gardens, we installed our sales centre platform Vantage on a touchscreen that transforms how buyers engage with a development during their sales centre visits.
But this isn’t just a flashy screen on a wall, it is a fully integrated tool that mirrors and extends the digital journey buyers have already started online.
Here’s what makes it work.
3D Developments that feels real
Instead of asking buyers to interpret a flat, 2D siteplan, which let’s face it, can be confusing, the touchscreen brings Roedeer Gardens to life in 3D. Buyers can see the development fully built, exactly as it will look.
They can understand the layout, the streetscenes, the relationship between homes, all with a simple swipe or tap.
It’s the difference between reading about a place and actually
seeing it.
An Active Site Plan That Actually Helps Buyers Understand
Buyers can explore individual plots in detail, understanding not just where a home sits, but home it relates to surrounding properties, green spaces and the wider community.
They can filter by house type, check availability in real-time, and get instant clarity on what is available and what fits their needs.
Compared to a traditional printed siteplan, it’s night and day.
No more squinting at tiny plot numbers of trying to decode orientations. Everything is visual, intuitive, and immediately understandable.
Side-by-side plot comparison
One of the most powerful features is the ability to compare plots side by side, right there on the screen. Buyers can weigh up Plot 12 vs Plot 18, see the difference in layouts, and make more informed decisions without needing to flip through multiple brochures or ask the sales team to explain it three different ways.
It speeds up the decision-making process and gives buyers the control and clarity they crave.
Favouriting Homes & Taking The Journey Mobile
Here is where Hive’s buying experience goes the extra mile.
During their sales centre visit, buyers can favourite the homes they are most interested in.
But this isn’t just a bookmark that disappears or a misplaced housetype print out that gets lost when they leave, it’s the start of a connected journey.
Buyers can take their selections away on their mobile device, continuing to explore, compare, and refine their choices from home.
This isn’t a digital brochure PDF, it is a seamless extension of the same interactive experience they just had in the sales centre, all within Hive’s digital ecosystem.
They can dive deeper into those favourited plots, share options with partners or family, and keep the momentum going long after they’ve left the sales appointment.
Capturing Buyer Preferences for Smarter Follow-Ups
For the Hive Homes team, this is where the magic really happens.
Every interaction, every favourite, every plot comparison, is captured.
That means when Vicky and her team follow up with a buyer, they’re not starting from scratch. They know exactly which homes caught their attention, what features mattered most, and where the buyer is in their decision-making process.
Follow-ups become more personal, more relevant, and infinitely more effective.
It’s not just about selling homes, it’s about understanding buyers and guiding them with confidence.
The Results - Confidence, Clarity & Control
Buying off-plan will always require a degree of trust and imagination.
But what Hive Homes has done, both online and now in their sales centre, is removing as much uncertainty as possible.
Buyers aren’t being asked to simply trust a description or decode a flat plan. They’re being given tools that let them explore, understand, and connect with a development in a way that feels real and tangible, even before it’s built.
And that confidence translates into results.
Stronger engagement, faster decisions, and buyers who feel genuinely excited about their future home.
With Roedeer Gardens now setting the standard for what a digitally-enhanced sales centre experience can look like, the bar has been raised.
Hive homes has proven that digital tools aren’t just “nice-to-haves”, they are essential to creating a modern, buyer-centric sales process that actually works.
As they continue to grow, with more developments on the horison, we are excited to see how this approach evolves.
From web-first beginnings to fully integrated sales centre experiences, Hive Homes is showing the industry what’s possible when you put buyers at the heart of the journey.
And we are proud to be walking alongside them every step of the way.
A
“Supporting Hive Homes as they move from digital-first beginnings to a fully integrated sales centre experience has been incredibly rewarding.
What stands out is their thoughtful, buyer-led approach – testing, learning and building digital confidence in a way that delivers real value for both their team and their customers.
This is just the start, we are looking forward to helping Hive roll out even more innovative digital touchpoints across upcoming developments”.
Tony Buck – Director @ EyeSiteView