How Castle Green Homes Engaged Home Buyers Off-Plan at Trevalyn Place
Client: Castle Green Homes
Development: Trevalyn Place
Services Delivered:
- 3D Active Site Plans
- 360 Virtual Tours
- Virtual Showhomes
- Housetype Configurators
- Flythrough Animation Clips
Castle Green Homes has been a digital-first developer embracing modern buying and sales strategies since partnering with our team in early 2021. On a trajectory for rapid growth within the next 12 months, Castle Green Homes is committed to providing an exceptional home-buying experience that reflects their brand and core values.
The Situation
With demand increasing for new homes in Rossett, Wrexham Castle Green Homes was keen to engage potential home buyers early and get them signed up to their Digital Home Assistant, Willow. With a sales office yet to be built and opened, and works on-site under way Castle Green Homes wanted to provide their home buyers with the ability to explore the scheme and the house types that would be released in the coming months off-plan.
Off-plan launches enable developers such as Castle Green, to start marketing and capturing buyer engagement much earlier, enabling them to nurture their customers during the period when groundwork are underway and a sales centre presence has not yet been established.
To achieve their targets, Castle Green required a full package of interactive CGI Property Marketing and Sales tools that would nurture their customer base from the website to their Digital New Homes Assistant Willow, sales centre and beyond to post-reservation customer options.
The Solution
The EyeSiteView team has been proudly partnered with Castle Green for the last 3.5 years, so we were no stranger to their requirements for a successful off-plan launch. Having embedded our interactive services into every level of their sales journey, we delivered a full package of CGI property marketing and sales tools to ensure home buyers had a cohesive level of experience and exploration.
Launching Off-Plan with 3D Site Plans
Site Plans are key to providing home buyers with a better understanding of your scheme.
3D Site Plans are accelerating in their popularity as they provide a greater visual understanding and user experience in comparison to a traditional 2D site plan.
For Castle Green Homes, everything centres and links to their Active Site Plan. Connected directly to their CMS their 3D Active Site Plan provides home buyers on their website, within their digital portal and sales centre with live information about their available plots, pricing, internal virtual tours and house type configurators.
Active Site Plans are central to a successful off-plan launch as they increase buyer confidence and understanding from launch.
Explore Trevalyn Place’s 360 Virtual Tour in 4K
From aerial 3D exploration to street view, Castle Green’s buyers can also explore Trevalyn Place on foot virtually using an external 360 Virtual Tour. 360 Virtual Tours takes the understanding and scale of Active Site Plans one step further by dropping buyers to street level, allowing buyers to explore both inside and outside individual homes.
360 Virtual Tours are paramount for off-plan launches as they increase buyer confidence and engagement.
Exploring Homes Virtually with Virtual Showhomes
Virtual Showhomes are Group-Specific Assets.
This means once we have created the 3D model it can be plotted on all future sites where that house type is present. Once created assets such as Virtual Showhome Tours, Flythrough Animations and Internal CGI’s can all be extracted or created for use across multiple developments.
For Trevalyn Place Castle Green Homes instructed 3 new Virtual Showhomes so that home buyers could explore them off-plan before the virtual show home or any photography had been taken.
Design Your Home with The Housetype Configurator
Accompanying the 3 new Virtual Showhomes for this project were 3 new House Type Configurators for Trevalyn Place.
Housetype Configurators have transformed Castle Green Homes’ sales strategy of customer options. Since implementing configurators Castle Green Homes has seen an uplift of 41.7% of options and extras. Simplifying the process and providing home buyers with visual clarity has proven to increase buyer confidence and spending. Castle Green’s home buyers can customise every space of these 3 new house types, from the kitchen to the bathroom, wardrobes and the garden.
Animation Clips for Enhanced Social Media Ads
Launching a site off-plan means that the success of paid advertising relies on content that can be created before the development. With Trevalyn Place launching off-plan Castle Green Homes requested a selection of short animation clips that could be used in conjunction with their library of existing content to drive impressions and engagement on their paid social media campaigns.
The Result
Castle Green Homes has acquired over 700 potential home buyers for their Trevalyn Place development. Equipped with a full range of interactive property marketing and sale tools, potential home buyers have been able to explore homes virtually online before the sales office had been launched.
With the sales office now open, home buyers can seamlessly translate their buying journey from the comfort of their homes into their sales centres.
Every Castle Green Homes sales centre is set up to provide an interactive sales experience using touchscreen displays, allowing home buyers to continue their search and start designing their homes with sales advisors.
Sian Pitt, Sales Director for Castle Green Homes mentioned in an article that many home buyers “have already been exploring the homes virtually via our website and have created Willow accounts, enabling them to select their favourite house types. People with a Willow account will soon be able to explore the specification options available and create a digital twin of their home online wherever and whenever they want to even before they’ve reserved without having to come into the sales office. They’ll even be able to reserve their new home online.” – Read the full article here.