Keepmoat Homes Case Study
Keepmoat Homes Elevates Off-Plan Clarity with a Connected Buying Experience
Client: Keepmoat Homes
Development: Meadow Brooks
- Active Siteplans
- Streetview Virtual Tour
- Flythrough Animation
- Housetype & Streetscene CGI
Transforming Off-Plan Buying with Clarity and Confidence
Over the years, Keepmoat Homes has built a strong reputation for delivering high-quality, accessible homes for individuals and families across the UK.
For Meadow Brooks, they identified a key opportunity to strengthen their off-plan launch strategy by addressing one of the biggest challenges in the home buying journey…clarity.
For many buyers, purchasing off-plan can feel uncertain.
Traditional 2D site plans and static CGI often leave too much open to interpretation, making it difficult to fully understand how a development will look, feel, and sit within its surroundings.
Keepmoat wanted to remove that uncertainty.
Their goal was simple, but powerful.
Give buyers a complete, transparent understanding of the development before it is built, enabling more confident and informed decisions from day one.
Creating a True-to-Life, Interactive Development Experience
To bring this vision to life, we delivered a fully interactive ecosystem centred around a 3D Active Siteplan with an integrated Streetview Tour, designed to give buyers both control and context of the development.
Unlike traditional site plans, Meadow Brook is presented within its real-world environment.
This allows buyers to understand not just the development itself, but how it fits naturally into the surrounding landscape.
A Smarter Way to Explore
By centering the home buying experience around the Active Siteplan, Keepmoat not only puts their buyers in control, but also provides clarity and confidence from day one.
With intuitive filtering, buyers can instantly explore:
- Plot availability
- Pricing
- Individual housetypes in 3D context
- 3D Floorplans
- Streeview Tours
- Internal virtual tours
- See how the sun moves throughout the day
Keepmoats buyers no longer have to try and interpret plot positioning, pricing, availability or how the home will look when it’s built.
From their very first interaction they can understand how the home is situated, if it is available, and whether that home fits their required budget.
The Meadow Brook Active Site Plan is available for buyers to access on both their website and touchscreen experience, creating a seamless transition from the website into the sales centre.
Brining Context to Life with Integrated Streetview
A key differentiator for Meadow Brooks is the integrated Streetview Tour, which allows Keepmoats home buyers to move seamlessly from the Active Siteplan view directly into a street-level perspective.
From this level buyers can explore the development up close, view housetypes in their true setting, and better understand spacing, orientation, and the overall streetscape.
In addition, buyers can dive deeper by accessing internal home tours where available, as well as exploring detailed floorplans and pricing information at this level.
This cohesive experience removes much of the guesswork typically associated with off-plan purchases and replaces it with a clear, transparent and immersive sense of space and layout.
A Complete Suite of CGI Assets
By building a 3D twin of the Meadow Brooks development, we were able to extract a complete suite of CGI assets that support every stage of the buying journey.
From this single model, we produced the following:
- Housetype CGI Imagery
- Streetscene CGI
- Flythrough Animation
- 3D Floorplans For Every Housetype
Because everything comes from the same model, all of the content stays consistent and accurate, while giving Keepmoat the flexibility to upadate and scale their marketing as the development evolves.
Connecting Online Exploration with On-Site Experience
All sales tools were deployed across both Keepmoat’s website and within their sales centre using our Vantage platform.
Vantage acts as a critical bridge between digital exploration and physical visits.
Rather than restarting the conversation when buyers arrive on-site, buyers:
- Continue their journey seamlessly
- Arrive better informed and more confident
- Engage in more meaningful, productive conversations
- Take their refined search with their sales advisor home with them
It creates a connected ecosystem where buyers remain engaged even after leaving the sales centre, with the ability to revisit and continue their search from home.
Early feedback from the Keepmat team highlights the immediate value of the platform:
“The visitors to site have really enjoyed being able to utilise the tool to gauge what the development will look like. It’s also been really helpful for Jade to use to get to grips with orientation, as well as understand what the new house types will look like”
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“Meadow Brooks shows what’s possible when you take a fully connected digital approach to off-plan sales. By bringing together real-world context, interactive exploration, and a seamless link between online and sale centre touchpoints, Keepmoat has created a buying experience that’s more transparent, more engaging, and ultimately more effective.
This goes beyond visualisation, it’s about giving buyers confidence, helping them make decisions faster, and raising the standard for the entire home buying journey”.
Tony Buck – Director @ EyeSiteView