Peveril Homes Case Study
Peveril Homes Creates a Connected Off-Plan Buying Experience at Flagshaw Grange
Client: Peveril Homes
Development: Flagshaw Grange
- Active Siteplan
- CGI Streetview Tour
- Vantage Touchscreen Platform
- Flythrough Animation
- Streetscene & Housetype CGI
Selling homes off-plan is about far more than marketing a development.
It is about giving buyers the confidence to make one of life’s biggest decisions before construction is complete.
For Flagshaw Grange, Peveril Homes wanted to create a connected digital buying journey that would help prospective purchasers explore the development, understand available homes and make informed decisions from the earliest stages of their homebuying journey.
From the first online interaction through to conversations within the sales centre, every touchpoint was designed to work together, creating a seamless buying journey for customers while equipping the sales team with the tools to sell confidently off-plan.
Creating Buyer Confidence Off-Plan
Selling homes off-plan means helping buyers commit long before they can experience the finished development.
Without completed streets, showhomes or finished landscaping, purchasers are often asked to make significant decisions using static plans, brochures and disconnected marketing materials. While these remain an important part of the sales process, they can make it difficult for buyers to fully understand how the development will come together.
Peveril Homes wanted to create a more connected buying experience that answered these questions through interactive digital technology, giving buyers greater confidence while supporting the sales team with engaging tools that bring Flagshaw Grange to life before construction is complete.
A Connected Digital Strategy
To achieve this, we delivered a complete suite of connected digital sales tools designed to support buyers throughout their purchasing journey.
The digital experience includes:
- Active Siteplan
- CGI Street View Tour
- Flythrough Animation
- Vantage Interactive Touchscreen Platform
- Housetype & Streetscene CGI
Rather than existing as individual marketing assets, every experience works together as part of one connected ecosystem, giving buyers a consistent journey whether they are researching online or visiting the sales centre.
Connected Digital Experience from the Very First Interaction
The buying journey begins long before a customer visits the sales centre.
Using immersive CGI Street View Tours, prospective purchasers can explore Flagshaw Grange virtually, gaining a genuine sense of the development’s layout, streets and surroundings before arriving on site.
But the experience goes beyond visualisation alone.
Every interactive touchpoint is connected through the NewHomesHub, giving buyers access to live plot information as they explore. Selecting a plot opens a dynamic plot card containing the latest pricing, availability and property details, ensuring customers are always viewing accurate, up-to-date information.
Where available, buyers can continue their journey even further by launching directly into immersive property experiences, including CGI Virtual Showhomes or Matterport virtual tours, allowing them to explore individual homes from within the same connected experience.
Combined with photorealistic streetscene CGI and a cinematic flythrough animation, Flagshaw Grange provides buyers with a seamless digital journey that brings together immersive visual content and live development information, helping them make more informed decisions from the earliest stages of their homebuying journey.
Transforming Plans Into Places
At the heart of the digital experience is the Active Siteplan, transforming a traditional 2D development layout into an interactive experience that buyers can easily understand.
Rather than interpreting technical site plans, buyers can explore Flagshaw Grange visually, gaining a clearer understanding of how the development comes together. They can see where each home sits within the site, understand plot orientation, explore surrounding streets and open spaces, and compare available properties with confidence.
Powered by live information from the NewHomesHub, every plot provides accurate pricing, availability and property details through an interactive plot card.
Buyers can also launch directly into connected virtual experiences, including CGI Virtual Showhomes or Matterport tours where available, allowing them to continue exploring individual homes without leaving the experience.
By combining intuitive visualisation with live development data, the Active Siteplan helps buyers make more informed decisions while giving sales advisors a powerful tool to guide conversations throughout the off-plan buying journey.
Supporting Sales Conversations
As Flagshaw Grange launches, the sales centre will be equipped with our Vantage Interactive Sales Platform, creating a more engaging and informative buying experience for prospective purchasers.
Presented on a large interactive touchscreen, Vantage will enable sales advisors to guide customers through the development using connected digital content rather than relying solely on printed plans and brochures.
From a single intuitive platform, buyers will be able to explore:
- The Active Siteplan
- CGI Streetview Tours
- Flythrough Animation
- Live plot information
- Up-to-date pricing and availability
- Compare housetypes side-by-side
- Take home their personalised buyer brochure
Bringing every digital sales asset together in one place will allow sales advisors to answer questions visually, helping buyers better understand the development while creating more engaging and informative conversations throughout the off-plan buying journey.
One Connected Platform Behind Every Touchpoint
One of the biggest advantages of the Flagshaw Grange solution is that every interactive experience is connected through the NewHomesHub.
Rather than manually updating multiple marketing assets whenever availability changes, Peveril Homes simply updates pricing and availability once within the NewHomesHub.
Those changes automatically flow across the connected digital experiences, ensuring buyers and sales teams always have access to the latest information.
This provides:
- Live pricing across interactive experiences
- Live availability updates
- Consistent customer information
- Reduced manual administration
- Faster marketing updates
- Greater operational efficiency
It also gives sales teams confidence that every customer conversation is supported by accurate, up-to-date information.
Creating a More Connected Buying Journey
Rather than treating every piece of marketing as a standalone asset, Flagshaw Grange has been built around one connected buyer journey.
Customers can discover the development online, explore the site virtually, understand plot availability, visualise their future home and continue that same experience seamlessly within the sales centre.
Every interaction builds on the last, creating a more joined-up experience that supports confidence throughout the off-plan buying process.
A Digital Sales Strategy Designed for Modern Housebuilding
Through a connected suite of interactive technologies, Peveril Homes has created a more engaging and informative way for buyers to explore Flagshaw Grange before construction is complete.
By combining immersive visualisation with live development information and an interactive sales environment, the development is better equipped to support off-plan reservations while providing sales advisors with the tools they need to deliver exceptional customer experiences.
Through Flagshaw Grange, Peveril Homes has embraced a more connected approach to digital sales, creating an experience that supports modern buyer expectations while giving its sales team the tools to sell with confidence.