Digitise Your Property Marketing with Animation & Video
Sending a new-build property to market, and finding a buyer, has changed a lot over the last few years.
Some of the old truths will always remain the same, there’s no doubt. But with buyers becoming more digitally focused, they expect the experience of finding a home to feel like other digital platforms they use and love. Developers are responding to this trend, which has led to a buying experience that involves more interactivity, flexibility and virtual visualisations. And the main thing, it’s all available from anywhere, on any device. The physical has now blended with the digital.
What’s also changing is the way homebuyers are interacting with media. Attention spans are getting shorter, video rules the waves and increasingly buyers are more and more comfortable with every touchpoint in the buying journey being digital. The last 18 months has accelerated this, with more people communicating online than ever before.
Potential buyers are happy to do the research, inquiring, viewing and closing all from the comfort of their home using digital tools. That means your marketing packages need to appear in these digital environments and be built for the modern customer. The days of relying on a booklet and swatches over the marketing suite counter are numbered.
EyeSiteView and Driving the Change
Powering this change are CGI technologies like EyeSiteView that enable buyers to experience a home for the first time, in photo-real detail, even if it hasn’t been built yet. Our array of tools are designed for forward-thinking developers and give them the power to meet digitally-savvy buyers in the virtual world. We bring property marketing into the 21st century and can even make your existing sales centre more interactive.
How to get started on digitising your marketing mix
If you feel like you might be missing out on digitally-savvy-buyers, but don’t know where to start, we’ve compiled some of our entry level marketing tools. Any new-build developer can pick these up and begin to digitise their marketing approach. 
The location, conveniences and access to transport has and always will be a huge pulling factor for buyers. These factors need to be pulled through your marketing offer, to showcase the 360 degree appeal of a listing. With digital marketing tools at your fingertips, these ‘pulling factors’ can be woven into the marketing mix.
We’ve seen a huge uptake from clients in need of animation and video services. These tools provide versatile marketing assets that can be distributed through a range of channels such as social-media, on-site and events. These building blocks are carried out by our skilled team and we can even guide you on how best to use them.
Here’s a run through of our core animation and video offerings:
Flythrough
This is a staple, a ‘reel’ show-stopper. This can be the fundamental tool in your marketing toolbox. A slick flythrough is a versatile asset that can be distributed through social channels, email, on-site and beyond. It’s the quickest and most impactful way to show off your newbuild, through the power of CGI. Most of our clients use their flythroughs on the website, even as a homepage to really grab a viewer’s attention.
A flythrough is all the best features of your development; the beautiful design touches, the standout listings, the visual identity; all packaged up in a bite-sized film. You could even produce a flythrough in vertical format so its suitable for Instagram Reels or TikTok. Throught the power of our photo-real CGI, you can bring new-development plans to life before they’ve even been built.
We’ll work closely with your developers and designers to determine the content of the flythrough and the messaging to be used throughout.
See how we built a CGI Flythrough for ‘EyeSite Village’
Social Media Trailer
A great way to generate a short and sharp feeler of your new build development, a social media trailer can be dispersed across your organic and paid channels to drive awareness and consideration for your development.
With so many potential buyers getting inspired about property choices on their favourite social media channels like Instagram, YouTube and even TikTok; your new build development could benefit from a trailer.
We’ve designed and produced hundreds of social media trailers for our clients, so we’ve learnt a thing or two about what makes them tick. Short, sharp and concise messaging is great for pulling in viewers who are used to short-form-content. We’ll use our CGI toolkit to show-off your development in stunning detail.
Check out the social media trailer for our client Avante:
Videography Location
Nothing sells a home like a great location but capturing the local area can be tricky and heavy on internal resources if you don’t have a production team.
We specialise in creating a full experience for the potential buyer around their new home and this includes giving them a window into the local area. This is one of our more pure-play video offerings, where we send a skilled team out to the location of your choice and produce a slick edit that captures key points of interest.
We produced and delivered a videography location piece for Chesterfield’s Waterside Quarter, a great visual aid for anyone looking to find their next new build in the area:
Buyers are seeking inspiration for their next home across social and online, so it’s a smart move to invest in marketing techniques that put your developments front and centre. Through the combination of our CGI tools and video techniques, we can work closely with your team to design a set of versatile assets that can lure potential buyers in.
If you’d like to discover more about ViewStations or any other EyeSiteView virtual tools, arrange a demo today to get started.
