Enhancing Homebuyer Confidence with Housetype Configurators
We went on-site to a developer earlier in the year, and swatch options were hiding in every available cupboard space within the sales centre. If you know, you know.
While not every developer chooses to offer a vast range of choices, a considerable number of sales agents are up against the challenge of upselling a catalogue of upgrades with very few resources to do so effectively.
With targets to hit, the pressure is applied to sales agents in the sales centre to encourage the purchase of upgrades based on minimal information.
If we were to put this in perspective of an existing homeowner looking to upgrade their kitchen, they would not only be provided with swatches but also physical and digital representations. Whether they’ve seen a work surface they love in a kitchen showroom or found the perfect flooring swatch, a supplier will always provide them with the digital model of their space with all the options present.
The reason this process is so vital for commercial suppliers is that it provides buyers with something they can’t have until they’ve committed and the works have been completed – buyer confidence.
So why do we expect buyers to commit to purchasing upgrades in a newly built home with limited availability to visualise?
This is without mentioning the length of time this process absorbs for the sales team.
Digitising the buyer's selection process with Room Configurators
Digitising the process may seem daunting, after all, your cupboards are overwhelmed, so why wouldn’t you be, but the process is much easier than you think. So, let’s get some of the fundamentals answered.
What is a Housetype Configurator?
A Housetype Configurator is an interactive software that allows buyers to visualise and customise spaces within their home.
From kitchens to bathrooms, utilities, right down to flooring, wardrobes and gardens. If you have options for that area they can be visualised in highly accurate CGI.
Where can i use my Housetype Configurator?
Housetype Configurators are hosted online, meaning they can easily be embedded into existing apps, portals, websites or on touchscreens and tablets within your sales centre.
Can customers purchase upgrades?
The Housetype Configurator software can be easily embedded into an existing portal or CRM for buyers to confirm their purchase upgrades.
Visualisation is what modern home buyers want
It’s not just a statement, it’s a fact.
We paid a visit to a local new build development not offering a tool like the Housetype Configurator to discover what homebuyers thought and their feedback was eye-opening.
80% of survey respondents agreed having software that allowed them to customise and visualise their home would be helpful. 90% of those respondents agreed that it would provide them with the additional confidence to purchase more upgrades at that stage in the sales process.
What results are developers seeing after digitising the process?
By digitising the process property developers not only simplify the process for their sales teams and buyers, but they can also keep track of buyers’ behaviours and analyse the success more effectively.
Since implementation, clients using the Housetype Configurator have reported a 41.7% uplift in revenue for options an extras thanks to the ease and visualisation provided.
“The company has seen a 41.7% uplift in the purchase of options and extras thanks to the ease of the system, with 93% of Castle Green homeowners recommending the brand.” – Marketing Week”
Using our Property Analytics platform we can also assess how long buyers are spending on the platform, and what options they favour in which areas.
Digitising the selection process with Housetype Configurators
Investing in a digital customer selection process is not only what buyers of today want, but through increased visualisation and a simplified process, they provide greeted confidence to purchase upgrades.
