EyeSiteView Wins Best Digital Transformation Project at the Global PropTech Awards
EyeSiteView Wins Best Digital Transformation Project at the Global PropTech Awards
The property industry is evolving, and this year’s Global PropTech Awards at ExCeL London reflected exactly that.
Among the standout moments was EyeSiteView won “Top Digital Transformation.”
This is a category that recognises more than innovation alone. It celebrates real progress. The kind that changes how homes are marketed, sold, and experienced.
For EyeSiteView, the award marks an important milestone. Not just as a company achievement, but as a signal of how far digital transformation in real estate has come.
More than an award
Recognition at this level reflects a broader shift happening across the industry.
For years, residential property sales have relied on fragmented processes. Buyers move between brochures, static plans, emails, and conversations that are often disconnected from one another.
This creates uncertainty at key decision points, particularly off-plan property sales where the product does not yet exist.
The industry has long needed a more connected approach.
This award highlights that change is no longer theoretical.
It happening now.
A new standard from the homebuyer journey
At the heart of this transformation is a simple idea.
The homebuyer journey should feel seamless.
Instead of disconnected touchpoints, buyers can now move through a continuous experience. From first interaction on a website, through to sales centre engagement, and into post-reservation decisions, everything is connected.
This is what digital transformation in real estate looks like in practice.
Not just better visuals, but a fully integrated journey that gives buyers clarity and confidence at every stage of their buying journey.
It is also what defines the next phase of PropTech innovation.
Celebrating real-world impact
The ‘Top Digital Transformation’ award is underpinned by proven, real-world results delivered across multiple developments.
At Castle Green Homes, buyers once relied on static brochures to choose upgrades. Today, housetype configurators allow them to visualise options in real time within their chosen home.
This shift has led to a 41.7% increase in upgrade revenue, alongside a 93% homeowner recommendation rate.
At Duchy Homes, off-plan property sales have been transformed through interactive sales tools such as interactive siteplans and virtual tours. Buyers can explore developments as if they already exist, leading to 61% of released homes being reserved or sold off-plan following implementation.
For Hive Homes, the sales centre experience has been reimagined.
Interactive touchscreen technology connects seamlessly with the wider digital journey, creating more informed buyers and more effective conversations.
At Trevalyn Place, another Castle Green development, the impact is even more striking. The development launched digitally before the physical site, engaging over 700 potential buyers before the sale centre even opened.
These are not isolated examples.
They represent a consistent pattern of results that demonstrate what happens when the home buyer journey is fully connected.
A collective achievement
While the award recognises EyeSiteView, it also reflects the collaboration with forward-thinking developers who are redefining how homes are sold.
Castle Green Homes, Duchy Homes, and Hive Homes have each embraced a more modern, buyer-centric approach.
Together, these partnerships are helping to set a new standard for residential property sales.
Digital transformation is not achieved in isolation.
It is built through shared ambition, practical implementation, and a focus on real outcomes.
The direction of travel for PropTech
The recognition of “Top Digital Transformation” points to a clear direction for the industry.
Buyers expect more clarity, more control, and more confidence throughout their journey.
Developers are looking for ways to accelerate sales, increase revenue, and gain deeper insights into customer behaviour.
Connected digital ecosystems are becoming the foundation for delivering both.
As PropTech continues to evolve, the focus will move even further towards integration, data, and intelligence. The future will not be defined by individual tools in isolation, but by how seamlessly they work together to bridge the gaps.
Winning “Top Digital Transformation” is an important moment, but it is also part of a much larger buying journey.
The opportunity ahead lies in continuing to push boundaries. To further refine how the homebuying journey is experienced. To explore how emerging technologies, including AI, can enhance personalisation and decision-making.
Most importantly, it is about continuing to deliver measurable impact in real-world environments.
Looking ahead
At the heart of this transformation is a simple idea.
The homebuyer journey should feel seamless.
Instead of disconnected touchpoints, buyers can now move through a continuous experience. From first interaction on a website, through to sales centre engagement, and into post-reservation decisions, everything is connected.
This is what digital transformation in real estate looks like in practice.
Not just better visuals, but a fully integrated journey that gives buyers clarity and confidence at every stage of their buying journey.
It is also what defines the next phase of PropTech innovation.
A moment worth celebrating
Awards like this do not just recognise progress. They reinforce it.
They highlight what is possible when technology is applied with purpose, and when innovation is measured not by features, but by outcomes.
EyeSiteView’s recognition at the Global PropTech Awards is a moment worth celebrating. Not just for the achievement itself, but for what it represents.
A shift in how homes are bought and sold.
And a clear step forward for digital transformation in real estate.
