Selling options shouldn’t be this complicated.
Spreadsheets, samples, price lists and manual processes can make new-build options difficult for sales teams to manage and even harder for buyers to understand.
Too much admin
Sales teams can spend too much time managing spreadsheets, product information and changing prices.
Choices are hard to picture
Buyers are often expected to make expensive decisions using samples, swatches and imagination alone.
Revenue opportunities get lost
If upgrades are difficult to explore or understand, buyers are less likely to see the value of adding them.
Take the friction out of your upgrades.
Our Housetype Configurator gives housebuilders a digital way to present, visualise, price and manage new-build options and upgrades.
Buyers can explore what’s available, see their choices, understand what comes as standard and keep track of what they’re spending.
Your sales team gets a better way to guide the conversation.
Castle Green Homes increased options and extras by 41.7%
Castle Green Homes digitised its home personalisation journey to give buyers a clearer, more visual way to explore their choices.
The result was a 41.7% increase in options and extras purchased.
A clearer way to explore new-build options and upgrades.
Give buyers the freedom to explore without making the process harder for your team.
Explore
Browse the options and upgrades available for their home.
Visualise
See finishes and upgrades applied within the space.
Understand
See what’s standard, what’s an upgrade and what each choice costs.
Record
Save choices and give the sales team a clear digital record ready to confirm.
Choose the right Housetype Configurator for your development
There are two ways to digitise new-build options and upgrades: a fully interactive 3D Housetype Configurator and Configurator Lite.
Interactive 3D configuration
Give buyers an interactive 3D environment where they can move through each room and see upgrades applied visually in real time.
Itemised options view
Give buyers a structured digital overview of upgrades using product imagery, pricing and a clear record of selections.
| Feature | Full 3D | Lite |
|---|---|---|
| 3D interactive environmentBuyers can move through a digital representation of the home. | ✓ | × |
| Visual application of upgradesShow finishes and upgrades directly within the space. | ✓ | × |
| Real-time configurationBuyer selections are reflected instantly, helping customers understand the effect of each choice in context. | ✓ | × |
| Spatial understanding of optionsBuyers can see how different choices work together across rooms and finishes. | ✓ | × |
| Touchscreen integrationDesigned for use within the sales centre on touchscreen displays, giving sales advisors and buyers a more visual way to explore options together. | ✓ | × |
| Itemised upgrade listOptions are presented in a clear, digital, structured list, making specifications easy to review and manage. | ✓ | ✓ |
| Supporting imagery per optionEach upgrade is accompanied by imagery to provide buyers with a visual reference without a 3D interface. | ✓ | ✓ |
| Live upgrade pricingHelp buyers understand the price impact of each selection. | ✓ | ✓ |
| Clear record of selectionsCapture buyer choices digitally and create a straightforward specification overview. | ✓ | ✓ |
| Portal integrationAllow buyers to revisit options and selections through the customer portal. | ✓ | ✓ |
| AnalyticsUnderstand engagement with products, options and buyer activity. | ✓ | ✓ |
| Manage through a central CMSManage products, pricing and option information centrally. | ✓ | ✓ |
| Lead capture capabilitiesCapture buyer interest as part of the digital options journey. | ✓ | ✓ |
What does a Housetype Configurator cost?
Costs vary depending on the scope of your project, but these typical costs give you a clear starting point for planning your budget.
3D Housetype Configurator
Create a fully interactive 3D experience where buyers can explore their home, visualise options and upgrades, and understand how their choices affect the space and price.
What affects the cost?
The final cost will depend on the scope of your project, including:
Larger projects can be spread across 3 instalments
Configurator Lite
A lower-cost way to digitise your options journey, giving buyers a clear, visual way to explore upgrades, understand pricing and record their selections.
What affects the cost?
Monthly pricing will depend on the scale of your requirements.
Get a price for your development
Tell us a little about your development and what you’re looking to achieve, and we’ll provide a cost based on your requirements.
Get a Project EstimateSee how housebuilders are using digital configurators
See how housebuilders are using digital configurators to make new-build options and upgrades easier to understand, manage and buy.
Castle Green Homes
See how Castle Green Homes digitised its personalisation journey and achieved a 41.7% increase in options and extras purchased.
Read the case study
Crest Nicholson
See how Crest Nicholson digitised the home upgrade journey with housetype configurators.
Read the case studyBetter for buyers. Easier for sales teams.
Give buyers a clearer way to explore and understand upgrades, while giving sales teams a simpler, more consistent way to manage and sell them.
For buyers
Make personalisation easier to explore and decisions easier to make.
For sales teams
Reduce admin and make every upgrade conversation clearer and more visual.
Manage your configurator from one place
Every Housetype Configurator is powered by NewHomesHub, a central platform for managing products, upgrade pricing, housetype information, plot data and customer selections.
One place to manage the information powering your options journey
Use your Housetype Configurator online and in the sales centre
Give buyers access at the right point in their journey, from early website research through to customer portal access and remote conversations.
Your website
Let buyers discover what’s possible earlier in their journey.
Your sales centre
Use touchscreens and tablets to make upgrade conversations more visual.
Your customer portal
Let reserved buyers return to their home and revisit choices.
Remote appointments
Talk through options even when your buyer isn’t sitting in front of you.
Housetype Configurator FAQs
What is a housetype configurator?
A housetype configurator is a digital tool that helps new-build buyers explore the options, finishes and upgrades available for their home.
How does a new-build options configurator work?
Buyers explore the options available for their housetype, compare finishes and upgrades, understand what is standard and what costs extra, and save their preferred selections.
How can housebuilders sell more options and extras?
Making upgrades easier to visualise, understand and price can help buyers see the value of their choices more clearly.
Can buyers visualise upgrades before their home is built?
Yes. The full 3D Housetype Configurator can show finishes and upgrades applied within a digital representation of the buyer’s future home.
Can a housetype configurator show live upgrade pricing?
Yes. Upgrade pricing can be presented alongside available options so buyers can understand the impact of each choice as they personalise their home.
Can it be used on a touchscreen in a sales centre?
Yes. The full 3D Housetype Configurator can be used on touchscreen displays and tablets in the sales centre.
What’s the difference between a 3D configurator and Configurator Lite?
The full 3D Housetype Configurator lets buyers move through a digital version of the home and see finishes and upgrades applied in context. Configurator Lite provides a simpler itemised options journey.
How much does a housetype configurator cost?
Full 3D Housetype Configurators typically range from £5,000 to £15,000 depending on scope. Configurator Lite starts from £295 per month.
Make your options journey easier to buy from.
Give buyers a clearer way to understand their choices and give your sales team better tools to sell them.