How PropTech Changed My Marketing Strategy
How PropTech Changed My Marketing Strategy
PropTech has been reshaping the built environment sector for years, revolutionising every stage of the property lifecycle – from design and marketing to sales and management.
Among these advancements, virtual reality has become a powerful tool that bridges the gap between concept and reality, providing homebuyers with a more immersive and lifelike experience than ever before.
From transforming static flat site maps into 3D interactive hubs of information, to internal and external exploration and post-reservation upgrade visualisation, interactive PropTech continues to change how new build developers engage buyers and sell their properties, especially off-plan.
Samantha Starling, Head of Marketing at Cora Homes and formerly William Davis Homes, believes that PropTech is redefining the way buyers interact with new build homes. According to Sam, “Virtual reality is transforming the way consumers experience products, particularly in an industry like housebuilding”. Her insights and expertise in using this tech in her marketing and sales strategy reveal how interactive tech helps overcome a common challenge for housebuilders and the effectiveness PropTech has in unlocking off-plan reservations.
Let’s dive in to hear more from Sam about her experiences with Interactive Tech.
How is PropTech transforming marketing and sales for housebuilders?
“Virtual reality (VR) is transforming the way consumers experience products, particularly in an industry like housebuilding. It addresses a significant challenge: many buyers struggle to envision what a finished property or space will look like when faced with building sites or plans.
With VR, buyers can take virtual tours of properties and designs before they are completed, offering a realistic view of the final product.
This immersive experience allows them to fully explore spaces, not only walking through them but seeing them furnished or unfurnished further enhancing their understanding of the space”.
How does PropTech impact buyer's confidence?
“For new build homes, where physical access can be limited, virtual show homes become a game-changer. Buyers can assess the layout, size, and design options for rooms without being in the actual space. They can also experiment with different features like kitchens, tiles, etc which are often difficult to imagine based on small samples. This leads to better-informed decisions by consumers and greater confidence in their purchases.”
What is the biggest advantage for housebuilders?
“This technology provides housebuilders with the advantage of selling homes ‘off-plan’, meaning they can secure sales even before the property is physically completed reducing financial risk and speeding up the sales cycle.
Buyers, in turn, feel more confident making commitments earlier, since they can clearly visualise their potential home. Ultimately, VR helps create a win-win situation by bridging the gap between vision and reality, making the buying process smoother and aligning with buyer expectations.”
For housebuilders like Cora Homes, interactive technology provides a unique opportunity to sell homes off-plan, reduce financial risk, and enhance customer satisfaction by bringing their vision to life long before the first brick is laid. Buyers benefit from a clearer understanding of their prospective homes, making confident decisions with greater ease. As PropTech continues to evolve, it’s set to become an integral part of the home buying process, bridging the gap between imagination and reality and transforming how homes are envisioned and purchased.
By embracing this technology, housebuilders can create a more transparent and engaging experience, ultimately delivering homes that meet and exceed buyer expectations.
You can read more about Cora Home’s journey with interactive tech here.
