Innovating a Greener Future For The Property Sector
Net Zero seemed somewhat of a buzzword when targets were initially introduced in 2019.
But more and more businesses are now committed, if not already dedicated, to achieving and maintaining that green Net Zero status.
And the property sector is certainly no exception to this.
If you work within the sector, you are likely aware of The Future Homes Standard (FHS), which comes into play as soon as 2025. While these new regulations will see our future homes built more efficiently in terms of their Co2 emissions, we need to cast our attention to where we can reduce our impact in additional areas – like our sales centres.
Reducing Carbon Emissions From The Sales Centre & Beyond
Carbon emissions are everywhere, in everything we do.
From flicking the kettle on to driving our car and powering up our computers at work.
It may feel somewhat unavoidable, but that doesn’t mean we can’t make changes that will impact the bigger picture more positively.
For the property sector, navigating the path to Net Zero goes further than housing.
There are crucial emissions that could be easily reduced through simple changes in how we operate and deliver the home-buying experience.
Greener doesn’t = less for the Home Buyer!
When we think about reducing our carbon footprint, we are often evoked to consider what we need to cut out. When actually, we need to look at what we can provide differently and better.
We’ve been in and out of sale centres across the country, and I don’t think we’ve come across one that doesn’t offer physical marketing literature such as brochures and leaflets. While we can appreciate the concept of a physical memoir to leave with a prospecting homebuyer, they are burning a hole in your marketing budget and the planet.
Did you know, on average, one printed piece of A4 paper emits 1g of Co2…
How many pages are your brochures? and how many are you ordering?
It adds up quickly when the low carbon threshold is only 6,000g – 15,900g / per year!
Home Buyers Want Experiences!
Over the past five years, the evolving demands and essential criteria of prospective homeowners have undergone a significant transformation, leading to substantial changes in the expectations placed upon house builders. However, the positive outcome of these shifting needs extends beyond mere buyer preferences, as they have also contributed to environmental sustainability.
John Doyle the Head of New Homes & Central Sales at OnTheMarket, recently mentioned that the modern-day home buyer is more well-researched, and expects an interactive and translatable experience.
With digital offerings such as 360 Virtual Tours & Virtual Showhomes, available on housebuilders’ websites, new homebuyers can now explore developments and showhomes fully without having to travel.
Not only does this approach offer a more environmentally-friendly solution by eliminating time-consuming visits to unfinished sites, but it also provides a remarkably realistic portrayal of the completed site. Consequently, it becomes a more appealing option for potential buyers compared to an ongoing development site, facilitating the sales process.
Greener Experiences In The Sales Centre
Throughout the home buyer’s journey, it is inevitable that they will visit the site and sales centre after conducting their initial research. At this stage, it is crucial for you to take charge of their experience and effectively guide them towards making a purchase.
An excellent approach to creating a memorable impact while preserving the environment is by offering an interactive experience during their on-site visit. By doing so, you can leave a lasting impression without contributing to deforestation through excessive paper usage.
What does an interactive experience look like?
Interactive touchscreens are a great place to start.
Unlike the costly brochures lining the landfills, an interactive touchscreen offers an unparalleled experience for homebuyers. Incorporating 360 Virtual Tours, Active Siteplans, local information, house type comparisons, and more, home buyers are able to interact with properties unlike ever before.
Sales advisors are able to get a better insight into home buyers’ preferences and behaviours and even favourite homes for buyers to further review at their leisure.
The Bottom Line
While the property sector is making efforts to significantly reduce its carbon footprint during the building and sourcing process, there is still room for improvement.
Recognising the growing demand for experiential living, it is essential that we begin to offer these experiences to modern home buyers. By providing digital experiences, we not only contribute to the well-being of the planet but also enable developers nationwide to market their homes more effectively.