Selling off-plan comes with a challenge. Buyers can’t see what they’re buying yet.
Floorplans, brochures and static CGI can only tell part of the story.
Buyers are trying to understand where a plot sits, what the development will feel like and how their future home could look, often across different pages, PDFs and sales materials.
Meanwhile, sales teams are trying to bring that information together and give buyers the confidence to make a decision.
Interactive CGI brings those pieces together into an experience buyers can actually explore.
Static brochures & plans
Printed materials quickly become outdated and disconnected from live availability.
Difficult to visualise
Buyers struggle to fully understand unbuilt homes and developments.
Inconsistent information
Marketing, sales and buyer information often lives across multiple systems.
Disconnected experiences
The online journey rarely matches the sales suite experience.
No NHQC auditable trail
Important buyer interactions and information can be hard to evidence consistently.
Digital experiences built around every stage of the buyer journey
We connect the home buying journey across websites, customer portals, sales suites and post-reservation touchpoints, giving buyers a clearer and more consistent experience from first click through to reservation, upgrades, defects and beyond.
Website
Inspire and educate buyers before they speak to your sales team.
Customer Portal
Give buyers a clear place to access key home buying information.
Sales Suite
Bring developments to life with interactive in-person experiences.
Reservation
Support confident buyer decisions with consistent digital information.
Upgrades
Help buyers explore, understand and select options more clearly.
Defects & beyond
Extend the digital journey into aftercare and long-term ownership.
Interactive buying experiences built to sell new homes
Interactive Siteplans
Help buyers explore plots, availability and development layouts interactively.
Explore Siteplans →
External CGI virtual tour
Allow buyers to explore developments and home exteriors before they are built.
Explore Virtual Tours →
Housetype Configurator
Enable buyers to personalise layouts, finishes and upgrades digitally.
Explore Configurators →
CGI Virtual Showhome
Allow buyers to experience homes before build completion.
Explore Virtual Showhomes →
Flythrough animation
Bring developments, homes and places to life with cinematic property animation.
Explore Flythrough Animation →
Streetscene & Housetype CGI
Create photorealistic visuals that help buyers understand developments, streetscenes and housetypes.
Speak To Our Team →Turn CGI into a sales experience.
Traditional CGI gives buyers a snapshot of what a home or development could look like. Interactive CGI goes further, allowing buyers to explore, understand what’s available and access the information they need to make a decision.
Traditional CGI
- Provide a snapshot of the development
- View a fixed perspective
- Generate general enquiries
- Provide general overview of housetypes
- Summary of local area
Interactive CGI
- Explore developments, plots and homes in 3D
- Flexible aerial and streetview exploration
- Generate qualified leads
- Detailed exploration of housetypes, options and upgrades
- Embedded into real-world terrain
- Connected to live pricing and availability
- Seamless progression from website to sales centre
Designed to deliver measurable results
61%
Increase in Off-Plan Reservations
41%
Increase in Upgrade Revenue
47%
Increase in Online Engagement
Connected
Buyer Experiences Across Every Touchpoint
See our partners’ results
Keepmoat Homes
Creating connected digital experiences that support off-plan engagement.
View Case Study →
Crest Nicholson
Improving customer upgrade engagement through interactive visualisation.
View Case Study →
Duchy Homes
Modernising off-plan buying with interactive CGI and connected digital experiences.
View Case Study →Frequently asked questions
What is interactive property CGI?
Interactive property CGI combines architectural visualisation with interactive technology, allowing buyers to explore new-build homes and developments before they’re built. Experiences can include interactive siteplans, virtual showhomes, CGI tours and housetype configurators, with live information such as pricing and availability connected where required.
How can interactive CGI help sell homes off-plan?
Interactive CGI helps buyers better understand a home or development before there’s something physical to visit. Buyers can explore plots, housetypes, interiors and surroundings, giving them more information and confidence when making an off-plan buying decision.
What’s the difference between traditional CGI and interactive CGI?
Traditional CGI provides a fixed visual of a home or development. Interactive CGI allows buyers to explore for themselves, interact with plots and spaces, compare homes and access information such as live pricing and availability. It turns CGI from something buyers look at into an experience they can use.
Can interactive CGI show live pricing and availability?
Yes. Interactive experiences can connect with live development data so buyers and sales teams can see current plot availability and pricing. This helps keep information consistent across the website, sales centre and wider digital buying journey.
Can interactive CGI integrate with our existing website?
Yes. Interactive CGI can be integrated into an existing housebuilder website, allowing buyers to explore a development as part of their online journey rather than being directed to a separate experience.
Can we use interactive CGI in a sales centre?
Yes. The same interactive experiences can be used across your website and sales centre, including on touchscreens and tablets. This creates a more connected journey and gives sales teams a visual way to explore homes, plots and development information with buyers.
What types of interactive CGI are available for housebuilders?
Interactive CGI can include 3D interactive siteplans, CGI virtual tours, virtual showhomes, housetype configurators, streetscene experiences and other interactive sales tools. The right combination will depend on the development, sales strategy and stage of the buyer journey.
Do we need to use interactive CGI across the whole development?
No. The experience can be tailored around the development and what buyers need to understand. This could mean an interactive siteplan for the whole development, virtual experiences for selected housetypes, or a combination of tools used across the website and sales centre.
Ready To Accelerate Off-Plan Reservations?
See how We create connected digital experiences that improve buyer confidence and support off-plan sales.
Our Partners
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