Redefining Spaces With CGI Visualisations
With the housing secretary, Michael Grove, unveiling his plans to ease planning regulations in England and foster the construction of additional homes in the city centre by regenerating empty retail spaces, it prompts us to consider how we can effectively transform the perception of urban spaces.
Urban regeneration is long-overdue and environmentally a preferred choice instead of eating further into our greenbelt. But how can we transform buyers’ perceptions of these new urban living spaces?
A significant portion of a developer’s marketing and sales strategy revolves around showcasing a desirable community and lifestyle at both the planning submission stage and sales.
Key selling points often focus on the appeal of newly constructed homes strategically situated in family-centric, picturesque locations, boasting excellent connectivity and local conveniences.
But how does this translate to regenerated retail spaces?
Perception is Key For Property Sales
In the realm of new build developments, effectively establishing a desirable perception is a crucial achievement that hinges on employing the appropriate marketing tools to promote your development.
However, when it comes to regeneration projects, the path forward is considerably more challenging. These spaces inherently carry preconceived perceptions, and the public criticism that is already surrounding the quality of these pre-existing units intensifies the importance of addressing these hurdles.
Changing Perception with CGI Visualisations
CGI Visualisation tools have played a large part in the success of new build developments across the country. From individual CGI Plot stills to 360 Tours and Flythrough Animation, PropTech tools have been empowering developers’ marketing and sale efforts for a number of years.
So how can we harness CGI to successfully shift buyers’ perceptions?
This is how it’s been achieved before.
From AA- 3-Star Hotel to Luxury Apartments
Visualising a property that doesn’t exist is challenging, but reimagining an existing property can be equally problematic.
The Tors Hotel development is a perfect example of how CGI can shift perception and drum up demand.
Having stood in its location since 1886, when operational, The Tors Hotel contained 31 ensuite guest bedrooms, an award-winning 60-cover restaurant and various bar and lounge areas. Following a revised planning application, the Tors Park Estate Developers built 36 residential apartments that could be occupied on dual use of private dwellings and holiday let basis.
To help encapsulate their vision for their modern luxury apartments, they combined our 360 Virtual Tours with CGI Visuals.
Take a tour around one of the apartments
By combining CGI Stills with 360 Tours within their marketing strategy, the developers could alter opinions and perceptions successfully. The locals who feared losing their iconic, award-winning hotel were left feeling reassured that the renovation project was embellishing pre-existing character while uplifting their local community.
CGI is a powerful tool and an essential player at both ends of the spectrum. From both planning and marketing perspectives, creating an ultra-realistic digital version of your project helps to get planning over the line and transforms the way people see a space. With immersive 360 tours, stakeholders and potential buyers can explore spaces in detail before it’s built, drumming up enquiries and engagement surrounding the development before it exists.
Why Should I Use CGI Visualisations for Urban Regeneration?
Get Your Planning Approved Quicker
An intricately detailed visual representation of your project significantly advances your planning application, expediting the approval process. With an accurate digital depiction of your project, envisioning it within the existing spaces becomes effortless. This visualisation aids in better understanding the project’s context and enhances the chances of a successful outcome.
Engage Stakeholders
Embracing tools such as 360 Tours, Flythrough Animations, or authentic Street Scene CGI empowers you to build trust and actively involve key stakeholders right from the outset. By presenting a compelling visual representation of your proposed project, you can captivate their interest and secure their support early on. Moreover, this approach offers a valuable chance to assess your development thoroughly, iron out potential issues, and ensure a seamless process before construction commences.
Transform Perception
If you seek to revitalise an area, CGI offers an unparalleled means to envision the potential of the space. Through CGI, you can entirely transform any environment, and when combined with powerful toolkits like 360 Tours and Flythrough Animation, you can breathe life into these envisioned places. It’s an extraordinary way to bring your ideas to vivid reality.
