Property Marketing Trends 2023
5 Property Marketing
Trends of 2023
Is your Property Marketing approach as affective as it could be?
As we move further into the digital age, housebuilders and property developers are adapting their marketing strategies to generate leads, engage with the modern buyer and retain a competitive edge.
Contents:
- Off-plan sales
- Invest in content marketing.
- Use social media to your advantage.
- Invest in online home buying experience.
- Analytics
Increase Off-Plan Sales with Property CGI and Virtual Reality
Capturing the appeal of a new development can prove challenging if you’re trying to sell the dream with limited resources and accessibility.
The modern buyer expects more options, information, and flexibility at their fingertips to commit to a large financial commitment. With the advances in VR and Property CGI, customers can explore your developments and housetypes from the comfort of their homes before any building work takes place.
With photo-realistic Virtual Tours and high quality CGI, it is now easier to reach potential buyers remotely and give them an engaging experience of your properties through your website. You just need the digital assets.
The team here at EyeSiteView create CGI imagery that is optimised to look perfect in every context. From your website and social media, to your printed brochures and even your development billboards. A CGI package captures the development at any time of day, in any lighting or weather condition, and at any composition…even the impossible ones…all before it’s built.
CGI Virtual Tours are a powerful marketing tool for property developers and builders, allowing potential buyers to explore their prospective new home before it even exists. With features similar to Google StreetView, these virtual tours allow users to visualise each space in photorealistic CGI at their own pace. This allows you to launch your developments earlier and start selling off-plan as soon as planning permission is granted.
Invest in Content Marketing
Content marketing is the creation and distribution of valuable, relevant, and consistent content that targets a specific audience. Creating engaging blog posts, infographics, and other types of content can attract and retain a clearly defined audience, ultimately driving profitable customer action. This helps establish your brand as an authority in your industry, build trust with potential buyers, and generate leads.
Content marketing can also educate potential buyers about the properties you are developing and the benefits of owning them.
By providing valuable and engaging information about the properties and the surrounding area, you can help potential buyers make an informed decision about buying.
Our web essentials services at EyeSiteView can help generate a variety of content marketing material which can be used to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Contact us today to learn more about how our services can help create compelling and engaging content marketing for your properties.
Use Social Media To Your Advantage
Social media can be a powerful tool for housebuilders and property developers to reach potential buyers and showcase their properties. Platforms like Facebook, Instagram, TikTok and LinkedIn offer the ability to engage with potential buyers through visually appealing content.
Additionally, social media can be a cost-effective and efficient way to reach potential buyers and promote your properties. Engaging with followers and responding to comments can also help to build trust and establish a positive reputation for your business. Furthermore, social media can also be used to create targeted advertising campaigns to reach a specific audience based on demographics, location, and interests. Social media analytics can also help you understand the audience and their behaviour, which can be valuable information for strategic business decisions.
Invest In The Online Home Buying Experience
There’s no doubt, the modern buyer expects more. Which means property sales and marketing teams must keep up to remain competitive and keep up with advances in technology. Modernising your marketing approach is vital in order to close more deals off-plan.
The beauty about investing in the online home buying experience is firstly, how easy it is to achieve, but most importantly how it helps to increase off-plan sales.
There’s no argument, home buyers need to be able to envision themselves living in that home, that location. All our assets are built to be easily integrated into your development’s website. This means you can easily transport home buyers from the comfort of their own homes to 360 tours, virtual showhomes, active site plans and more, all before it’s built.
Supplying home buyers with convenient to access, data rich information during the buying process allows for a much smoother and swift sales process. Ultimately, it saves time, resources and money!
Here are how some of our clients are making the most of their online home buying experience.
Another easy way to achieve this is by digitalising your sales centre. More sales and marketing teams are enhancing their approach with the use of tablets and large touch screens within their sales centre.
Being able to showcase Active Site Plans, Virtual Showhomes and 360 Virtual Tours all in one place makes the ViewStation one of the most expansive and immersive marketing tools in your arsenal.
Customers can view real time house-prices, filter bedroom requirements, price and hop in and out of any house as they choose all in one place.
Virtual Sales Centre
There’s no denying that since Covid-19 temporary operations that were put in place have now become standard practice. For most sale centres, this means pre-agreed appointments. However, this can be time consuming, expensive, and increasingly frustrating when the potential customer end’s up being a no-show.
But imagine If you could attend your meetings virtually…
Taking the time, cost and frustration out of the process the Digital Sales Centre is a digital twin of your real-life sales centre.
Simple and intuitive to use, your Digital Sales Centre is accessible through your website from any device. Meaning you can showcase your development from anywhere, 24 hours a day.
Drive Your Property Marketing Campaign with Real Data
Data is essential for any marketing team. Whether you’re reaping the success of your highest performer or assessing why a campaign isn’t performing they way you anticipated, it all boils down to the data.
Gaining customer insight has never been more important. With the EyeSiteView’s Analytic package you can capture and track important data and metrics from each property on your development.
Property Data Includes:
- Total sessions
- Total dwell time
- Average dwell time
- Sessions per hour
- Sessions per day
- Location average dwell times
- Location hits
- Daily average dwell times
- Door hotspots opened
- Browser
- Operating system
Thoughts to Take Away
It’s clear that property marketing has evolved and now requires a blend of both physical and virtual marketing techniques. While buyers will always need a physical experience with a property before making a purchase, the modern buyer expects a thoroughly digital-first approach. These strategies can help to increase online visibility, build trust with potential buyers, and ultimately close more sales.
At EyeSiteView, we understand that each development is unique and requires a bespoke approach. We’ll assess the size of the development, carve out a strategic roadmap and recommend a suite of virtual marketing tools that address the development’s specific needs.
With over 10,000 virtual showhomes and experience working with leading UK housebuilders on 250+ developments, we can help you to create an effective virtual marketing.
