Sell Property Earlier With CGI Virtual Tours
For a property developer, one of the biggest challenges is juggling site development with property sales. For new-build developers, it can seem like a game of cat and mouse; with properties due to be finished and open for viewing, whilst building is still trucking on.
We know that developing new builds is a complex and potentially convoluted process, with months and years of work going into the bricks and mortar. We also know meticulous and expert planning goes into timings and scheduling but we also know that environmental factors can play a part and projects can run behind time.
Fortunately, this doesn’t mean that housebuilders are prevented from selling their property; even if some of the units aren’t available in showhome form. We’re big believers in the blend of the physical and virtual. Nothing can ever replace the physical interaction a buyer has with their home. But, waiting for that physical visit shouldn’t be a blocker to getting fantastic new build property, in front of potential buyers.
There are many housebuilders out there selling property off-plan, before housing has even gone up or before a showhome is available to visit. How? We’ll explain…
Property Developers + Virtual Tours = Selling Off Plan
A property developer’s dream is to sell every unit off the plan, before they’re even built. This can take the pressure off getting showhomes ready and also removes the risk of building property for it to sit empty. But again we hear you cry, how!?
In walks virtual tours, CGI style.
With CGI tours, a 360 degree, realistic visualisation of the property can be shared with prospective buyers. The buyer can explore and enjoy the features of a new build property that hasn’t even been constructed. We thought it would be helpful to really spell out the benefits for the buyer and the seller of a CGI tour. In-fact, we did a full piece on the 7 benefits of virtual tours, which you can read here when you next make a cuppa.
The key benefits for new build developers are:
- Sell the property off plan, without having to share fiddly site plans to the buyer.
- Property doesn’t need to be completed to be viewed.
- Not every unit needs to be available as a showhome; virtual tours can compliment existing showhomes to show the variety of real estate on offer.
- Buyers can review again and again from the convenience of their own home.
- “On average, when viewing a 2 bedroom apartment online, people spend 2 minutes and 10 seconds. Property photography gets 3 seconds’ attention and video 48 seconds.” Digital in the Round – here
All these benefits distill into one key interest for property developers and that’s the ability to sell property earlier with CGI virtual tour.
William Davis – Selling New Builds Off Plan with CGI Tours
At EyeSiteView, we help our clients visualise their new-build developments through the power of CGI virtual tours. William Davis required an innovative platform to market their properties and reach a wider audience. They wanted to get their new build designs into the hands of potential buyers and explore new demographics of buyers.
Our team of visualisers generated a Virtual Showhome of each house type in their portfolio. Each Virtual Tour had the functionality to:
- Explore in immersive 360°
- Toggle between different kitchen & bathroom options
- Turn furniture on & off
- Be accessed on mobile, tablet & desktop
Our client Sam, from William Davis Homes, had the following to say about his experience with our virtual tours tool:
Virtual tours have been a highly valuable tool for William Davis Homes and our marketing strategy. We are one of a few developers in the sector leading the way by adopting this user friendly technology and looking into ways to further enhance its capabilities.
– Sam Starling, Media & Marketing Manager, William Davis Homes
Now an integral part of William Davis’ marketing strategy, customers can easily teleport
themselves into their potential new home and begin to imagine themselves living there.
They’re definitely proving their value by enhancing the visitor experience, now more than ever. We’ve set up a dedicated virtual reality page on our website. This allows customers to explore our developments and house types before they are built whilst in the comfort of their own home.
– Sam Starling, Media & Marketing Manager, William Davis Homes
William Davis Homes are a developer using CGI tours, alongside physical showrooms, to really evolve the viewing experience for the modern buyer. With this approach, they are well positioned to bring property to market earlier and ultimately, seal the deal on property earlier with their leads.
Getting More Eyeballs on Your New Builds
Selling property early not only relies on CGI tours visualising your property before its built, it also requires getting a higher volume of eyeballs onto your real estate. With the CGI tool being a digital feature, it puts you in the best position to drive the right traffic to your listings.
A well-designed CGI virtual house tour is much more likely to go viral than a poorly designed one. If the tour is well designed and creates engagement, the viewer is more likely to reshare it on social or push it out to family via Whatsapp. Search engines will also respond well to virtual tours that drive high-engagement. On average people spend more time viewing CGI tours, than simple property photography. If potential buyers are spending time online watching your virtual tours, this is healthy for your Google ranking and in turn healthy for the number of visitors being sent to your website.
Simply put, more people will experience your tour and it will appear higher in search results. That translates to more visitors and more potential buyers who will buy off plan!
Choose Virtual Tours to Sell Off Plan Earlier
As we mentioned in our intro, we’re big believers in the virtual and the physical combining to create the best viewing experience for buyers.
CGI tours work best when they’re combined with physical viewings but we understand for property developers that there is a real challenge to showcase property off-plan. CGI tours are the best tool out there to do just that and put your listings in the best position to sell early.
If you’d like to find out more about virtual tours and other interactive sales tools, get in touch with us today to book a demo.
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