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Vantage brings Virtual Reality to the Sales Centre

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The new build industry has always had the same principles; evolve to stay with the modern buyer but protect what works. So, how do new build developers combine cutting-edge virtual reality tools with traditional marketing techniques?

Vantage is an interactive touch-screen console from EyeSiteView that brings customer engagement into your sales centre. With Vantage, buyers can explore a new build home in depth, without ever stepping foot on the property.

This interactive touchscreen gives you access to all your existing assets, plus all your EyeSiteView virtual tools in one place. This includes active site plans, 360 degree virtual tours, product selectors and more. With Vantage, the buyer gets a detailed, personalised and digital-first recreation of a home right at their fingertips. 

 

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House builders can’t rely on traditional marketing for the modern buyer

New build developers want to move with the times, they want to sell property off plan earlier. This can be prevented by not having showhomes ready to view, or planning permission taking its time to kick in.

Virtual reality tools allow developers to recreate their new-builds in a digital rich environment that the modern buyer can engage with anywhere. This journey starts with the buyer, where they engage with property options online, through the housebuilder or real-estate websites. 

But there’s still nothing quite like the experience of a buyer having an in-person appointment with the sales team. Those face-to-face sessions build a rapport and a base level of trust that’s hard to replicate online.

However, problems arise when the buyer’s build of choice doesn’t have a showhome available. Those problems are compounded when the buyer has been using an active site plan and 360 virtual tours from home and now expects the same in the sales centre.

A marketing brochure alone won’t cut it.

With traditional sales methods, it becomes difficult selling to the modern buyer. If a showhome hasn’t been constructed for their property of choice, you’ll be relying on a marketing brochure and a mis-fit showhome to convince them.

In that scenario, the customer might say they’ll “wait for the showhome to be built” but any good sales team knows the customer could easily find another developer that offers more forward-thinking solutions.

Vantage transforms the sales centre into an interactive customer experience

The leading house-builders in the UK such as Redrow and Story Homes have moved their sales centres into the customer experience space. Gone are the days of old-school sales centres, it’s about picking up from where the buyer left off in their online research. These sales centres create a seamless transition between the buyer’s virtual reality experience and the physical marketing suite. 

Looking to replicate the market leaders? That’s where Vantage comes in.

Vantage is your sales centre’s new best friend. It allows you to bridge the gap between the modern buyer’s needs and your sales team’s ability to sell off-plan. It’s an essential tool for any sales centre that wants to stay ahead of the curve and keep pace with the modern buyer.

With Vantage the buyer can explore the same virtual tours, active site plans, interior options, live pricing and more within the sales centre. The best part? Your sales team is on hand to advise, with the interactive touch-screen console a central point for all the key decision makers to gather around.

Here’s everything you need to know about Vantage:

Plug & Play

  • Once the hardware is installed into your sales centre and the EyeSiteView team have installed the software, you’re ready to roll.
  • The intuitive interface and interactive touchscreen make Vantage easy to use for the buyer and for the sales team to learn. 

Feature Rich

  • Our existing clients love Vantage because it brings all the EyeSiteView virtual tools and your development marketing assets under one roof. 
  • Vantage brings a development to life before construction starts, through the power of active site plans, virtual tours and CGI content. 
  • The interactive touch-screen makes the sales centre more engaging for the buyer, who will typically spend longer exploring a property than with offline brochures. 

Immersive & Engaging

  • With the active site plan feature within Vantage, buyers can get down onto street-level and explore the full plot and development. Think a Google maps of your development. 
  • Customers can also play around with interior features, using the product selector tool to swap out kitchen finishes, light fittings, flooring and more. This creates a more bespoke feel for the buyer and helps them visualise exactly what their home will look like. 

Live Info & Data

  • The Vantage software plugs directly into your existing CMS, so it pulls through the latest house prices and availability. 
  • It will also allow you to personalise the setup for the buyer that’s visiting. They’ll be able to view the virtual tours they’ve already explored remotely. 

Created by Experts

  • Vantage has been designed by a team of experts that work at the intersection of huge property experience and cutting-edge virtual technology.
  • We’ll also help to get the sales reps trained up and then let them manage the show!

How does the setup work?

Vantage is simple to install and simple to use. Our clients typically source the hardware themselves (with guidance from us) and we provide the software. Clients pay a subscription fee based on the number of developments and sales centres they roll out to.

It takes more than a sales centre to land the modern buyer

Bringing vantage into your sales centre is the first step in getting ready for the modern buyer. We took a deep dive on the industry buzzword ‘digital visitor’ and what they’ll require from a house-builder in a competitive Q4 2022 market.

Vantage should be a component in a fully virtual & physical marketing blend. We don’t want smaller house-builders to miss out on the modern buyer, especially with market leaders such as Redrow and Story Homes building out more sophisticated marketing methods. The leading house-builders are meeting buyers online with engaged social media accounts and creating a hybrid experience in their sales centres.

In addition to Vantage, new build developers need to consider a full suite of virtual marketing tools that EyeSiteView offer. You can learn more about them below:

This is an industry wide challenge. Every developer needs to be thinking about bridging the gap between effective offline sales methods and virtual reality tools that are a requirement for the modern buyer. 

Get Vantage in your sales centre today


How do new build developers combine cutting-edge virtual reality tools with traditional marketing techniques? The new build industry has always been about the same things; evolving to stay with the modern buyer but protecting what works.

The trick to landing the modern buyer is through a blend of both virtual and traditional sales techniques. Vantage offers this combination, by bringing the power of personalisation and virtual reality tools into the hands of your sales team in the sales centre.

Keep pace with market leaders such as Redrow and Story Homes by installing Vantage in your sales centre today.

Contact us for a demo to get started.

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