Virtual Showhomes for
New-Build Housetypes
Give buyers the freedom to step inside your homes before they’re built, with interactive CGI Virtual Showhomes that accurately recreate your housetypes in 3D.
Your buyers can’t explore a showhome that doesn’t exist.
Physical showhomes play an important role in the new-build sales journey.
But you can’t build one for every housetype.
Most developments focus their investment on a small number of flagship showhomes, leaving the rest of the range represented through floorplans, CGI and sales conversations.
That creates a gap and sticky plots.
What does this housetype actually feel like?
A floorplan shows dimensions and layout. It doesn’t always help a buyer understand how rooms connect, how much space they have or what living there might feel like.
What if there isn’t a showhome for it?
Sales advisors are left trying to explain the home, showing buyers a partially built property where possible, or directing them to another development where the housetype can be viewed.
How do we sell it before it’s built?
Before showhomes are ready, buyers have even less to explore. That makes marketing a new development or housetype range off-plan much more reliant on imagination.
One Virtual Showhome.
Multiple developments.
A Virtual Showhome is created around your housetype range, not a single development.
Because we build an accurate 3D representation of the home, it can be reused wherever that housetype is plotted and updated as designs evolve.
That same model can work harder across your marketing too, allowing us to create Interior CGIs, Animations and Floorplans without starting again.
Interior CGI
Create marketing imagery from the same accurate 3D housetype model.
Floorplans
Turn the same model into clearer property information for buyers and sales teams.
From a handful of showhomes to a housetype range buyers can explore.
Physical and Virtual Showhomes don’t have to compete. Virtual Showhomes are a way to extend the experience beyond the few homes it makes commercial sense to physically build.
Physical Showhomes
Typically 1–3 flagship housetypes
Buyers can experience the space physically, but only once the showhome has been built and staged, and only for a very limited amount of housetypes.
- Powerful physical experience
- Important later in the sales journey
- Limited number of housetypes
- Development specific
- Requires construction and fit-out
- Only accessible on site
Virtual Showhomes
Make your wider housetype range explorable
Create accurate digital twins of your housetypes that buyers can explore before construction and continue using wherever those homes are plotted.
- Explore more of your housetype range
- Available before construction
- Reusable across developments
- Accessible online and in the sales centre
- Showcase selected specification and upgrades
- Easily updated as designs evolve
- Promotes enhanced lead quality off-plan
You can make the rest of your range easier to sell alongside it.
Give buyers more than a floorplan.
Virtual Showhomes let buyers step inside an accurate 3D representation of the housetype, explore the space for themselves and understand the details that are difficult to communicate on a floorplan alone.
Give buyers the freedom to explore, compare and understand the home before they ever step inside it.
Explore the space
Move through the home in 360° and understand how rooms, layouts and spaces connect.
Visualise the options
Switch between selected kitchens, flooring, finishes and upgrades to see how different choices could look in the home.
Understand the layout
Use interactive floorplans to move between rooms and get a clearer sense of the size, flow and relationship between spaces.
See it furnished or unfurnished
Toggle furniture on and off to help buyers understand the proportions of the room and imagine the space their own way.
Start selling your development
before you’ve built it.
You shouldn’t have to wait for a showhome to open before buyers can properly understand the homes you’re selling.
Virtual Showhomes give marketing and sales teams something tangible to take to market earlier, allowing buyers to explore layouts and spaces during the off-plan stage.
By the time a buyer makes an enquiry or books an appointment, they can already have a much clearer understanding of the housetype they’re interested in.
Launch earlier
Give buyers something meaningful to explore from the point your development goes to market.
Generate better-informed leads
Help buyers understand the layout and space before speaking to your sales team.
Support harder-to-sell housetypes
Don’t limit immersive content to your flagship homes. Give buyers more opportunity to understand the housetypes that don’t have a physical showhome.
How much does a Virtual Showhome cost?
Virtual Showhomes typically range from £2,500–£5,000 per housetype.
The final cost depends on the scope and functionality required.
per housetype
Because your Virtual Showhome is based on the housetype rather than a single development, the same investment can continue delivering value wherever that home is plotted.
Make more of your housetype range explorable.
Give buyers the confidence to step inside your homes before you’ve built them, and create digital housetype assets you can keep using across your developments.
Frequently Asked Questions.
What is a Virtual Showhome?
A Virtual Showhome is an interactive CGI digital twin of a new-build housetype. It allows buyers to explore the interior of a home in 360° before it has been physically built.
Can Virtual Showhomes be created before construction starts?
Yes. We create Virtual Showhomes using your technical drawings and specification, meaning they can be produced before the physical property or showhome exists. This makes them particularly useful for off-plan marketing and sales.
Do Virtual Showhomes replace physical showhomes?
Not necessarily. Physical showhomes remain a valuable part of the new-build buying journey. Virtual Showhomes extend that experience by allowing housebuilders to make more of their housetype range available to explore, including homes without a physical showhome.
Can we reuse a Virtual Showhome on another development?
Yes. Because the Virtual Showhome represents the housetype rather than a specific plot, it can be reused wherever that housetype is built, subject to any specification or design differences.
Can buyers view upgrades inside a Virtual Showhome?
Yes. Selected finishes and upgrade options can be incorporated into a Virtual Showhome, allowing buyers to switch between options and understand how different choices look within the space.
Where can Virtual Showhomes be used?
Virtual Showhomes can be integrated into housebuilder websites, Active Siteplans, interactive sales centres and other digital customer experiences, giving buyers access at multiple points throughout their journey.
What happens if our housetype design changes?
Because the Virtual Showhome is a digital asset, we can update the model to reflect changes to the housetype, specification or finishes without recreating the entire experience from scratch.
How much does a Virtual Showhome cost?
EyeSiteView Virtual Showhomes typically cost between £2,500 and £5,000 per housetype, depending on functionality, swatch options, integrations and the overall number of housetypes instructed.