What CGI Property Marketing Tools Provide Best Value
All marketing and sales teams strive to get the most out of their resources and budgets, focusing on both impact and longevity. For busy teams in the new homes sector, optimising budgets and ease of distribution is essential for maximising efficiency and effectiveness.
If you are an SME property developer looking to grow this is especially important.
If you are looking to drive effective home buyer engagement and build databases of over 700 potential buyers using Digital Property Marketing tools, it’s essential to first understand how to get the most from your budget and assess the longevity of various 3D assets.
Maximising Your CGI Budget With Group Assets
What is a Group Asset?
A Group Asset is a digital property marketing tool or content that can be used across multiple sites and platforms once created.
For example, if you have a consistent house type range that you plan to plot across various developments you can reuse your Virtual Showhomes, Housetype Configurators, Flythrough Animation and Housetype CGI across all sites on your developments website page, house type pages, social media and within your sales centre once launched on site.
Group Assets include the following tools and content:
- Virtual Showhomes
- Housetype Hero CGI
- Interior Flythrough Animations
- Housetype Configurator
For those instances where your typical house type range may have variations for specific developments, individual house types can be created more efficiently and cost-effectively.
Sell Properties Off-Plan With Site-Specific Assets
What is a Site-Specific Asset?
A Site-Specific Asset is a property marketing tool or piece of content that is specific to an individual development.
This would relate to content and tools such as Active Site Plans, 360 Virtual Tours, Streetscene CGI and Flythrough Animation. These assets are reflective of the intrinsic details and layouts of an individual scheme and therefore cannot be used across other sites.
Site-Specific Assets include the following tools and content:
- Active Site Plans
- 360 Virtual Tours
- Flythrough Animation
- Streetscene CGI
While specific to their individual developments, Site-Specific Assets can be built upon and added to as the development grows. As it is common practice for property developers to launch their sites in phases, like your development Site-Specific Assets such as Active Siteplans and 360 Virtual Tours can also grow to encompass the new phases.
If the new phase contains landmarks or points of interest for the homebuyer such as open spaces, parks etc, Flythrough Animations & Streetscenes can be created to showcase the USP of that phase of the development.
Budget Friendly Tools That Drive Growth
For both SME and historically traditional developers aiming to maximise home buyer engagement and launch off-plan properties effectively, leveraging both Group and Site-Specific Assets in their marketing toolkit is essential.
Group Assets provide developers with great value and versatility not only for current developments but for all future sites. Site-Specific Assets provide a greater insight and understanding of the scheme proposed, providing home buyers with greater confidence much earlier.
The Results
For our new property developers, this has increased qualified home buyer leads, increased online engagement, and increased customer satisfaction.
Take a look at the results from a recently launched site.
