What is a House Type Configurator?
Imagine if there was a tool that could inspire your customers, drive sales and also monitor performance?
We’ve got it and there is a reason it is award winning.
The House Type Configurator is a piece of digital software that enables sales agents and homebuyers the ability to design and customise family areas based on your predefined builders options.
Used widely as a post-reservation tool, our Award Winning House Type Configurators are proving to be in the driving seat increasing upsales and simplifying the customer selection process.
How Do House Type Configurators Work?
Loaded with all your predefined flooring, colour swatches, appliances and hardware options, sales teams and homebuyers are able to toggle between rooms, customising kitchens, bathrooms, bedrooms and other key areas in real-time.
Increase Upsales Seamlessly
With access to real-time data and pricing, increasing upsales has never been easier.
In fact since implementing the house type configurator one of our clients had reported a 41.7% uplift in purchase of options and extras thanks to the ease of the configurator system.
Unlike the outdated colour selection process, the House Type Configurator allows home buyers to see every option in real-time context. Once you have completed the selection process with your homebuyer, you are then able to review all the choices and pricing, ready to confirm and finalise.
Design Your Own Kitchen With Our House Type Configurator
Our Innovative System Won
Three Awards in 2023
- Best Digital Transformation – Marketing Week Awards
- Best Customer Satisfaction Initiative – Housebuilder Awards
- The Best Use of Marketing Technology – Marketing Awards
What are the benefits?
1. Simplifies the sales process
Once a property has been reserved, the long and painful process of colour selection begins. Deliberating over swatches and flooring options eat up weeks of time, and is made more challenging when a homebuyer is unable to envision their choices in realtime.
With the use of the configurator we are receiving great feedback from our clients. One client in particular mentioned that since using the House Type Configurator they are seeing a considerable increase in upsales as homebuyers are now able to envision the choices in context opposed to fixating on the price point.
2. Customise key family areas
From flooring, to full kitchen, utility, bathroom and bedroom design, home buyers are able to select their preferred options and upgrades in every keyspace of their new build home. Not only does this benefit the sales team in harnessing more upsales, but it also improves the customers home buying experience.
2. Choose your swatches and textures
Preloaded with your predefined builders options, sales agents are able to guide home buyers through the choice selection seamlessly. Connected to real time data and pricing, homebuyers are able to keep track of their spending as they customise and select upgrades.
4. Filter appliances and textures
Attention to detail is everything. With the House Type Configurator home buyers are able to select the right appliances and hardware that matches their design choices and family requirements.
5. Available anywhere and everywhere
Regardless of the time of day or location, as long as you have an internet connection you are able to access the House Type Configurator. Easily integrated into your website and sales centres users are able to navigate the simple interface and customise key areas in real time.
6. Bring customers homes to life
One of the biggest game chargers for the home buying journey is the ability to fully visualise your options. Before the House Type Configurator, customers could easily be deterred by the price point on certain upgrades as they were unable to visualise and see the difference.
Since incorporating the configurator into their sales journey, clients are seeing a significant increase in upsales. The ability to view these premium choices makes all the difference, and enables home buyers to envision their dream space without the guesswork.
