Why Are 3D Flythrough Animations So Popular?

3D Flythrough Animations, also known as architectural animation/walkthrough or, as we like to call it, Virtual Showreels, are popular with housebuilders and prospective home buyers, and there’s a good reason for it. 

From the perspective of the potential home buyer, researching property can be an arduous task. From house builder to house builder, everything looks pretty ‘samey’ – let’s be honest.

Static landing pages, brochures and the occasional CGI plot still that is meant to capture the lifestyle as a standalone piece of content. That may have worked in the noughties, but it’s not working for house buyers now.

Not Using 3D Flythrough Animation?

You Should Be!

Recent statistics show that over 5.18 billion users are now online each day. From those 5.18 billion users, an incredible 4.76 billion users are also active on social media platforms. With active audiences spending on average 2.5 hours a day scrolling their feeds, content consumption is at an all-time high.

Grasping your audience’s attention is becoming increasingly more challenging.

From platform to platform, competitor to competitor – how can you strive to stand out from the crowd and grasp the attention of your audience? 

It’s simple – video animation.

Even this short 19 second video grabbed you didn’t it!

What Are The Benefits of 3D Flythrough Animations?

So, we know there’s a crazy amount of people online, consuming this kind of content – is that it? NO.

Let’s Talk About The Crazy Animation Engagement Rates!

Did you know that using video animation can increase your online engagement rate by at LEAST 80%!

They are the kind of statistics that send marketing and sales teams dream to achieve, let alone be achievable! 

Recent studies have shown that the use of video increases engagement rates by 80-120% compared to any other static content. With social media giants reporting that, on average, users watch 100 million hours of video content online each day; it would only make sense to harness video content in your property marketing strategy! 

If you’re not currently – let’s fix that!

The figures speak for themselves. If you’re still opting to sink your budgets into brochures and flags, you will end up falling short and missing out on property sales to your competitors.

Lifestyle Sells Houses – FACT!

Outside the crushing statistic, we all know lifestyle sells houses. 

To the property developer, the house may just be another number on the plot, but to your home buyers, they need to be able to see your development as a place to aspire to live.

With Property Animation, you can create and present the very best representation o your development before it’s built. 

This makes it much easier for homebuyers to visualise what their property and surrounding area will look like as opposed to a current building site!

Flythrough Animation Saves Time and Money

Waiting for something to get built in order to market and sell it effectively is not only annoying, but it’s costly too. 

As the old saying goes, ‘time is money’, and for new build developments, that is definitely the case. Not only are you spending money on waiting for the homes to be built in order to capture any decent marketing content, but you are also losing out on capturing buyers’ interest and securing those off-plan sales.

With Flythrough Animations, you can capture your intended sight in its best lighting all before it’s built, meaning you can start selling instantly.

Stand Out From Competitors With Virtual Showreels 

In a competitive arena like real estate, standing out from your competitors can be an uphill battle all on its own. But that doesn’t have to be the case. 

We’ve all seen those listings that haunt the Rightmove & Zoopla search space. Single image CGI, no tour, no videos, just one lonely image attempting to sell the property and lifestyle singlehanded…

If you’ve got a listing that sounds like this, we are sorry to have to be the ones to say this to you…but you’re doing it wrong. 

If you want to stand out from your ever-evolving competitive landscape, a single CGI isn’t going to cut the mustard. With Property Flythroughs or, as we like to call them, Virtual Showreels, you can capture the attention of homebuyers much more effectively and ultimately clinch those off-plan sales from your competitors.